According to an eConsultancy report, 94% of the companies realize that personalization is critical to current and future success.
However many can’t move forward with personalization because of many barriers they face in implementing personalization. The biggest being IT, Technology and Budget. (see below).
Many marketers don’t realize that personalization does not have to be complex. A recent study be Accenture shows that consumer are likely to buy from a retailer who provides some level of personalization (see below):
As you see in the chart above, simply recognizing the customers by name will get them to buy more. So start there if you are already not doing it, that won’t require big IT infrastructure or budgets or data. Don’t be bogged down by the hype created by press releases or marketing presentation about the sophisticated personalization few companies are doing. Many of the personalization techniques don’t require big budgets or IT infrastructures.
Article referenced in this post